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Návrh strategie rozšíření stánkového prodeje firmy Grig distribuce s.r.o.: expanze na zahraniční trhy
Fierlová, Anna
Fierlová, A. Proposal of the expansion strategy of the sales stand by Grig distribuce s.r.o.: expansion to foreign markets. Bachelor thesis. Brno: Mendel University, 2023. The aim of the thesis is to create a proposal for the expansion of stall sales to foreign shopping centres in Poland, Austria and Germany by the company Grig distribuce s.r.o. The thesis also includes quantifi-cation of economic costs. The literature search consists of a review of studies dealing with pop-up stands. The thesis includes an analysis of the firm's environment, a calculation of the three months operation of the stands, as well as four expansion proposals. One proposal of an ex-pansion with an estimation of benefits is recommended at the end of the thesis.
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Hmyz - (staro)nová potravina: ekonomické souvislosti a marketingová strategie
Poul, Marek
POUL, Marek. Insect – (old)new foodstuff: economic context and marketing strat-egy. Bachelor thesis. Brno: Mendelova univerzita v Brně, 2020. This bachelor thesis deals with entomophagy, therefore usage of insect as a source of nutrition. Thesis comprises of topic-related literary research together with ran-domly selected Czech and foreign companies, which are analysed using the 4P method. Thesis also includes a comparison of foodstuffs containing insect compo-nent with their counterpart, in which insect component is not present. The main objective is to propose a marketing strategy for Czech company WormUP, which is engaged in insect foodstuff production. For these purposes, SWOT analysis was used to subsequently create four marketing strategies.
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Návrh marketingové strategie - hmyzí protein jako běžná součást lidského jídelníčku
Kopúnová, Kateřina
This bachelor thesis deals with the creation of a marketing strategy for products containing insects, some of which are included in the list of novel foods thanks to new legislation in the European Union. The aim is to design marketing strate-gies based on SWOT analysis, which would help to increase sales of insect prod-ucts in the Czech Republic. This SWOT analysis is based on a literature research dealing with entomophagy, namely its history, current practice, environmental and nutritional aspects compared to the meat and legislation in the European Un-ion. Another source was an analysis of companies in the USA and the EU, which are already engaged in the sale of these products, and also the results of a question-naire survey, which was attended by 445 respondents. The result was the creation of 4 marketing strategies, and on one of them were also calculated the costs.
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